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August 2011
UK INTERNET RESEARCH Classifieds are top sites for used cars buyers
Eighty-four per cent of car buyers visit online classified sites when researching a used car purchase, according to a new HPI survey.
Over half, 54 per cent, said they also went to auction sites* and 45 per cent visited local dealer websites.
Nearly half, 46 per cent, believed that buying online offered the most affordable prices, followed by attending auctions, 30 per cent and flicking through the classifieds, 14 per cent, according to the survey.
Only 10 per cent thought that franchised and independent dealers, or car supermarkets, offered the best deals. A majority of respondents will travel up to 100 miles to view a car with 17 per cent willing to go over 200 miles.
The survey found that choice, (78 per cent) convenience (62 per cent) and good deals (51 per cent) were the three most popular reasons for used car buyers to surf the web.
HPI managing director Daniel Burgess said: “With consumers generally now browsing and buying online, not just by PC but by smart phones and tablets, those dealers that treat their website as secondary now need to be taking steps to shift its priority.
“Being online is not enough. How you showcase your stock and where you make it accessible within the online community is key.”
In the UK the most popular auction site is eBay Motors.
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